Plan ahead and save time by sending your order to our Store for pickup! Simply place your order in the SalonCentric App and select "Send to Store" at checkout.
Education Studio
Turn up your talent with classes designed to bring out your best work yet featuring your favorite brands and local artists sharing the latest techniques.
Community Room
When classes aren't in session, our studio is a FREE space for you to learn, share, dream and make it happen! Ask us about reserving it today!
#ItTakesAPro Team
Follow the industry's top pros on Instagram and Facebook. They're your go-to's for the latest trends, techniques and inspiration in our Beauty Community.
Same-Day Delivery
Need it fast? Get it delivered where and when you need it when you order in the SalonCentric App and select the "Same-Day Delivery" option at checkout.
Out ultimate pro tool makes it easier to grow your business! Shop, learn, find out about the latest sales, and save time with out conveniently built-in features.
Explore the rich history of L’Oréal Professionnel and discover who we are today. Whether you a...
Explore the rich history of L’Oréal Professionnel and discover who we are today. Whether you are new to the brand or looking for a refresh on all that we have to offer, you will discover our entire color and lightener portfolio and learn what steps you can take to continue your journey with us!Top 3 Class TakeawaysUnderstand the history of L’Oréal ProfessionnelDiscover the L’Oréal Professionnel color and lightener portfolioFind answers to all of your questions if you are new to the L’Oréal Professionnel family
The salon environment is changing and so are your clients’ expectations. The time is now to tra...
The salon environment is changing and so are your clients’ expectations. The time is now to transform your clients’ experience in the salon. Discover the 7 Steps of the client journey and develop your action plan to enhance every step along the way for success with our Salon Emotion program. Making the client central to the experience will set your salon above the rest!
As your local SalonCentric Store, the salon professional is at the center of everything we do! Visit us at 7801 W Broad St in Richmond, VA and shop over 120 brands in categories like hair, skin, nails, barbering, tools and more beauty supplies. We're committed to providing the best brands, the best education, and the best business-building support, transforming every salon, suite, or barbershop into a destination of choice.
Have you met our Beauty Gurus? They'll show you everything there is to know about the latest trends and techniques. In fact, we're obsessed with education because we know the right tools will help you and your business succeed. Join us for a hands-on class or demo from your favorite brands.
We can't wait to help you make the world a more beautiful place!
